![]() The name of the charity movement is written in bold sans serif, similar to Craft Gothic Black by FontSite Inc. As noted by the applicant, he began using the image of the red cross in 1887, and the statutes of the Congress were not adopted until the beginning of the next millennium. The same symbol signals military medical units’ neutral position and speaks of their non-interference in hostilities.ĭespite the important mission of the American Red Cross, pharmaceutical company Johnson & Johnson has charged a humanitarian organization with logo copyright infringement. The red cross-shaped sign gives hope for impartial and voluntary help to all who find themselves in a difficult situation, regardless of their nationality and religion. They should be allowed everywhere, given access to the sick and wounded – both during an armed conflict and in the absence of war. The employees of the charity movement have no weapons, and their only shield is the logo with the image of the cross.Īccording to the rules of the Geneva Convention, none of the warring parties has the right to attack buildings, equipment, vehicles, and people marked with an international symbol. After all, the emblem does not just make it possible to recognize the performers of the humanitarian mission – it serves as a signal “do not shoot.” The lives and health of people who care for the wounded on the battlefield, victims of natural disasters, and those affected by emergencies depend on it. Such strict prohibitions are related to the safety of volunteers. In America, an exception was granted only to companies with a red cross mark before 1906. The inscription was also repainted in gray, while the shape and size of the letters remained almost unchanged.Ĭreated by Henry Dunant, this symbol may only be used by official Red Cross organizations and military medical services. The authors placed a cruciform shape inside a white circle that appears three-dimensional due to the radial gradient and gray shadows. The only known logo redesign was in 2012. The first word was on the top line and the second and third on the bottom. On the left was the name of the charity movement in bold black sans serif type. On the right was the famous icon of a red cross made up of four squares. Until 2012, the American Red Cross logo consisted of two elements. It is worth noting that this badge does not replace the traditional emblem that protects volunteers. Designers modernized the corporate identity a bit by making the logo three-dimensional and repainted the organization’s name in gray. In the United States, Red Cross underwent one rebranding in 2012. It is now a symbol of humanitarian services, including the American branch of the international movement. It was first used to protect volunteers providing medical assistance to the military on the battlefield. The logo has no religious meaning it is not associated with cultural and political associations. This is how the ideological mastermind of the Red Cross expressed respect for his homeland. The fact is that Dunant and four other organizers of the international conference were citizens of Switzerland. The emblem is essentially a modified flag of Switzerland, in which the red and white colors are reversed. This logo was developed even before the adoption of an international treaty. This document guaranteed the inviolability of volunteers and obliged them to use the identification symbol – a red cross on a white background. Under the influence of the ideas of Dunant, a special committee appeared in Geneva, and later (in 1864), the Geneva Convention was signed. Moreover, he refused to divide the warriors into “us” and “foes.” Dunant called on volunteers to provide food and emergency medical services to rescue all injured soldiers. After all, many of them died not in battle but in a hospital due to a lack of basic care. The aftermath of one of the bloodiest battles of the 19th century impressed the Swiss businessman Henry Dunant so much that he decided to help people who fought with each other. This was preceded by the historical events associated with the Battle of Solferino. The American branch of the International Red Cross and Red Crescent Movement was created in 1881, but the main organization appeared much earlier – in 1863. ![]()
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